Whether it’s care robots, 3D printing of implants or drug delivery systems tailored to the DNA of the individual person — innovations and new health technologies also need an intelligent business model in order to successfully enter a market.

We analyze the healthcare and pharmaceutical market to create the basis for successful corporate and product strategies. Successful strategies are essentially based on detailed knowledge of the relevant market, the customers and their needs, and the competitive environment. This is particularly true for dynamic markets such as the healthcare and pharmaceutical market. Professional market research with its diverse quantitative and qualitative research tools provides the best basis to achieve this.