Whether it’s care robots, 3D printing of implants or drug delivery systems tailored to the DNA of the individual person — innovations and new health technologies also need an intelligent business model in order to successfully enter a market.

Today, managers in the healthcare industry are particularly challenged to master the ever faster, cross-sectoral changes. Large technology companies such as Google, Amazon and Samsung are pushing into the healthcare market just as much as small, agile start-ups.

In the age of digitalization, corporate culture is gaining special importance. This is especially true in the healthcare industry, which often lags behind other industries in terms of digitization.