Leif Steinbrinker is a market researcher with over 25 years of experience in the evidence-based design of products, services, and pricing. As an expert in customer experience, sales, and strategic positioning, he supports companies in precisely understanding customer behavior and translating insights into clear, economically effective actions.

Leif's focus lies on combining market analysis, behavioral insights, and practical recommendations—ranging from product development and pricing strategies to the optimization of customer touchpoints. He has industry experience across pharmaceuticals, biotech, medtech, digital health, OTC, pharmacy and hospital environments, health software, diagnostics, as well as related areas of life sciences and health economics.

In addition to his consulting work, Leif is active as a keynote speaker and adjunct lecturer, communicating complex topics in a clear, inspiring, and highly practical manner.

Leif is also engaged in voluntary roles as a member of the board of InnoNet HealthEconomy e.V., one of the largest regional business networks with around 190 members, and as a member of the board of trustees of the ZNS – Hannelore Kohl Foundation, which supports people with traumatic brain injuries.

His goal is to help organizations — both nationally and internationally — make better decisions that are evidence-based, customer-centric, and measurably effective.