With an increasing number of chronically ill patients and a decreasing number of available doctors, telemedicine is demonstrably opening up new possibilities. One example are health apps, although in most cases it is still to be evaluated how these can be meaningfully integrated into a therapy.

We analyze the healthcare and pharmaceutical market to create the basis for successful corporate and product strategies. Successful strategies are essentially based on detailed knowledge of the relevant market, the customers and their needs, and the competitive environment. This is particularly true for dynamic markets such as the healthcare and pharmaceutical market. Professional market research with its diverse quantitative and qualitative research tools provides the best basis to achieve this.