A recently completed study of the Healthcare Shapers compiles the opinion of 114 experts and executives on Patient Programs and reveals interesting insights.
Some ? of existing patient programs are described as successful based on the following measures:
— Inherent quality of the patient program, e.g., shown in high adoption rates by patients
— Outcome based reasons, e.g., leading to better adherence
— Acceptance from providers & payers, e.g., ensuring that HCPs refer patients to such programs
— Priority in the industry, e.g., providing sufficient funding
The failure of patient programs is attributed to:
— Poor design, e.g., programs not aligned to patient needs
— Poor implementation, e.g., insufficient involvement of doctors and nurses
— Low adoption, e.g., programs not scaleable beyond pilot stage
In summary, the quality and individualization of a patient program are critical success factors. With the increasing proliferation of smartphones and tablet computers, mobile consumer technologies are expected to take an increasing share in medical applications.
The study provides insights into elements that should be addressed to educate and motivate patients through such programs. It also highlights barriers and shows where the industry seeks support in designing and implementing successful patient programs.
You can download the report (German or English version available) in our download section.
Contact us to find out how your organization could leverage the power of patient programs.