Many pharmaceutical companies compete in highly saturated markets, where one players growth often means another players market share loss. For markets like these, the often discussed “blue ocean” strategy approaches simply are not applicable. One of our Healthcare Shapers, Joerg Heydecke, and his partners developed a strategy approach based on historic competitive patterns that proved to be very effective in theses scenarios. Different from many traditional strategy approaches, this methodology leverages the knowledge, creativity, and intuition of an entire management team, rather than to rely on purely data driven insights from competitive research. It helps to focus on the true essentials of a market, no matter whether it’s a strategic issue from the healthcare sector or from other industries (or even cross-industry) to be addressed.

In a well prepared and very effective two-day workshop setting, strategic insight, direction, and decision-making can be achieved, involving the entire management team. It is particularly helpful in competitive attack or defense situations — this is where the historic strategic patters are best suited to add value. With a track record of well over 25 strategic challenges solved, this methodology proved to be a solid management approach over the last two years.

A group of Healthcare Shapers ran a pilot workshop to test the approach with a group of executives from different perspectives towards diabetes, e.g. insulin manufacturing, online pharmacy, BGM manufacturing. This team of healthcare experts was highly surprised about the many ideas resulting from the pilot. Please contact Joerg Heydecke to find out more…