Carmelo Russo is co-founder and managing director of Social DNA. As an experienced consultant for social media marketing and digital advertising, he provides strategic know-how as well as profound hands-on operational skills.
Working many years on a senior consultant level for Germany’s leading B2B social media agency LINGNER.COM, Carmelo gained valuable knowledge working with healthcare and especially biotechnology companies by developing social media strategies on a global scale and optimizing digital marketing tactics within this industry.
As a startup enthusiast, Carmelo made his first steps into entrepreneurship during the course of his studies with the development of digital platforms and e-commerce infrastructures. This and many other opportunities have sparked Carmelo’s passion for digital business models and digital marketing.
Carmelo has earned his Bachelor’s Degree in Business Administration at Baden-Wuerttemberg Cooperative State University Mannheim and a Master’s Degree in Economics with specialization in Marketing at the University of Kassel.