Petra Ognjenovic, founder and Managing Director of petra+HR, has more than 15 years of experience in all aspects of Executive Search and Human Resources Consulting in the DACH region, with offices in Zurich (CH) and Munich (DE). Her core expertise is in the MedTech and BioTech sectors within the functional areas of Quality Management, Regulatory Affairs, and Research and Development, as well as C‑level and senior management roles.

Her background includes a double degree in Human Resource Education & Management and in Philosophy, Psychology & Economics from LMU Munich.

Her brand is the HIPPO. HIPPO stands for HONESTY, INTEGRITY, PASSION, PERSISTENCE, OPTIMISM. The aim is to support talented individuals on their way to their dream job through coaching and a culture of honest feedback, and to stand by companies even in difficult situations.

Honesty, communication, passion and transparency play a decisive role in Petra’s work, especially in the field of strategic human resource management, because HR is people business. People are at the forefront because they are the key to success. “HR management is effective when you not only hire the right people at the right time, but above all when you can motivate and retain them. Human resource management will therefore become even more important for all companies in the future.”