Based in Wiesbaden, Germany, John Norton has over 25 years of experience in marketing medtech, digital healthcare and life science innovation. 

Experience includes over 25 years with Abbott Molecular & Diagnostics divisions. Contributions include the launch of advanced molecular diagnostic solutions across international markets and span strategic marketing, product management, tactical marketing, and commercialisation challenges, including customer engagement. 

Whether supporting startups, small to medium-sized companies, or multinational corporations, John collaborates to develop & refine marketing strategies to better attract investment, scale, or grow new opportunities. 

With a hands-on approach, his aim is not only to enable teams to better achieve their immediate business priorities with tailored programs to develop harmonised marketing plans and campaigns, but also to foster lasting success through a transfer of knowledge and experience.