Irena Cantrall, M.S., M.B.A., specializes in launching breakthrough medical devices in the US market. Her 17 years of medtech experience include working for Medtronic and Zimmer Biomet and cover traditional medical devices (open and minimally invasive), AI-based decision support systems, robotics and navigation systems. 

She loves a hands-on approach and is equally comfortable building a valuation for a company to be acquired and placing pedicle screws in a cadaver using a robot.

Irena’s three areas of focus include: 

• Go-To-Market strategy, including optimal pricing, clinical claims matrix, and economic evidence
• New opportunity assessments for adjacency or white space expansions
• Acquisitions and distribution agreements