Gaby Perfahl is founder and managing director of Pharma Performance, a consultancy for genAI in pharma marketing based in Munich, Germany.

She enables marketing teams like her own to work better, faster and more cost-efficiently with AI. She brings 25 years in pharma and biotech marketing across creative, digital and strategic roles, and leads a team of seven covering medical, AI architecture, governance and creative production.

Gaby can help you with:

• Building genAI competence in marketing, medical and corporate affairs teams until they work independently
• Reducing external agency cost by more than 30% at consistent brand quality
• Producing campaign visuals, video, podcasts and presentations in-house with genAI
• Making your content visible and citable in generative AI search
• Setting up virtual patients, KOL digital twins and brand assistants for regulated content
• Establishing AI governance that meets GDPR, EU AI Act, HWG and MLR requirements

Everything her team builds stays with the client: AI-based workflows, assistants and agents, plus the competence to run them. Gaby holds AI certifications from TÜV and Harvard.