Frank Wüst is a senior MedTech executive with over 30 years of international experience building and scaling businesses in fast-moving global markets. 

He brings deep knowledge of the German and Canadian healthcare systems, a well-established network of key opinion leaders across leading cardiac centers, and solid expertise in funding and reimbursement. This combination allows him to turn innovative technologies into viable, reimbursable solutions.

His strength lies in connecting strategy with execution – whether navigating market access, driving commercial excellence, or building high-performing teams and organizations. He combines the discipline and professionalism of global corporations with the agility and hands-on mindset of growth-driven environments.

Frank's advisory work spans market entry strategies, market access and reimbursement, scaling commercial organizations, and guiding leadership teams through growth and transformation. He brings a pragmatic perspective that bridges strategic analysis and real-world execution - from planning to implementation.

His expertise is grounded in more than three decades of MedTech industry experience across sales, marketing, and general management roles at 3M, Johnson & Johnson, and Edwards Lifesciences.