Christian Schulze is an AI strategist and transformation leader with 20+ years of enterprise leadership experience. As founder of ImpactWorks, a Copenhagen-based AI strategy and implementation consultancy, he helps organizations move from AI readiness to scale, with diagnostic-driven, vendor-agnostic approaches grounded in business outcomes rather than technology hype.

Christian’s career spans senior leadership roles at global pharmaceutical companies, including Lundbeck and Bayer. At Lundbeck, he was responsible for scaling omnichannel marketing and customer experience platforms across 60+ markets, leading cross-functional teams of up to 50 people. He also led the build-up of the company’s commercial enterprise AI capabilities, taking AI from isolated pilots into production-grade systems with data foundations, governance frameworks, and a portfolio of use cases held to hard ROI gates.

ImpactWorks meets organizations wherever they stand on their AI journey. For companies just getting started, Christian helps leadership teams build clarity on where AI can create real value and align on a strategic direction. For those ready to act, he guides the identification, prioritization, and hands-on prototyping of high-impact use cases, so teams see working results, not just slide decks. And for organizations scaling AI across departments, he designs the operating models, governance structures, and change programs needed to make adoption stick and deliver sustained ROI. Every engagement is EU AI Act compliance-ready by default. Primary geographic footprint: DACH and Nordics.