Putting patients’ needs first is key to ensure adherence and health outcomes. But this is not enough. Other points of contact such as friends and family, doctors, nurses, pharmacists also play an important role. But how to engage all relevant stakeholders in a patient-oriented care program? And how to adapt the interaction points over time when a disease progresses? And who will pay for the required services? How will digital technologies and remote monitoring such as the rapidly developing landscape of apps alter the situation?
Many pharmaceutical companies struggle in highly saturated markets. One of our Healthcare Shapers, Joerg Heydecke and his partner developed a strategy approach that was originally used within the crowded mobile phone market. As this approach is very much based on the perception and intuition of experienced executives and hence differs from the typically highly data-driven approaches, it helps to focus on the true essentials of a market.
Ensuring a continuous flow of income is difficult for self-employed consultants. Either one is deeply buried in a project and has no time to keep up with own marketing or one has just completed a project but then it takes too long to nurture a client relationship until the next contract gets signed. Hence, maintaining continuous business development is a similar challenge for self-employed professionals like losing weight is for obese people.