November 2014 was marked by 2 intense days of collaboration between 33 experts from pharma companies, payer organizations, providers and patient representatives. The Healthcare Shapers invited for a unique event to discuss about business models for better patient care.
We spoke about the role of emotions in patient communication, analyzed levers for better care, identified the need for cross-company and cross-sector collaboration. We looked at gaming, broke down big data in manageable chunks, and created ideas for new business models such as a system navigator.
If you would like to learn about patient programs that work contact Günther Illert to find out more.
A recently completed study of the Healthcare Shapers compiles the opinion of 114 experts and executives on Patient Programs and reveals interesting insights.
Some ? of existing patient programs are described as successful based on the following measures:
— Inherent quality of the patient program, e.g., shown in high adoption rates by patients
— Outcome based reasons, e.g., leading to better adherence
— Acceptance from providers & payers, e.g., ensuring that HCPs refer patients to such programs
— Priority in the industry, e.g., providing sufficient funding
The failure of patient programs is attributed to:
— Poor design, e.g., programs not aligned to patient needs
— Poor implementation, e.g., insufficient involvement of doctors and nurses
— Low adoption, e.g., programs not scaleable beyond pilot stage
In summary, the quality and individualization of a patient program are critical success factors. With the increasing proliferation of smartphones and tablet computers, mobile consumer technologies are expected to take an increasing share in medical applications.
The study provides insights into elements that should be addressed to educate and motivate patients through such programs. It also highlights barriers and shows where the industry seeks support in designing and implementing successful patient programs.
You can download the report (German or English version available) in our download section.
Contact us to find out how your organization could leverage the power of patient programs.
Putting patients’ needs first is key to ensure adherence. But this is not enough. Other points of contact such as friends and family, doctors, nurses, pharmacists also play an important role. But how to engage all relevant stakeholders in a patient-oriented care program? And how to adapt the interaction points over time when a disease progresses? And who will pay for the required services? How will digital technologies and remote monitoring such as the rapidly developing landscape of apps alter the situation?
These are some of the questions that a sub-group of our network addresses. We were surprised to find out during the kick-off of the Patient-oriented Solutions Group how many pieces of the puzzle we already could combine in our very first meeting. And we continue to expand our reach and at the same time strive for very practical pilot projects to prove the concepts.
You are invited to download the results from our survey with 114 experts and executives about Patient Programs for free!
Contact us to find out more.
Many pharmaceutical companies compete in highly saturated markets, where one players growth often means another players market share loss. For markets like these, the often discussed “blue ocean” strategy approaches simply are not applicable. One of our Healthcare Shapers, Joerg Heydecke, and his partners developed a strategy approach based on historic competitive patterns that proved to be very effective in theses scenarios. Different from many traditional strategy approaches, this methodology leverages the knowledge, creativity, and intuition of an entire management team, rather than to rely on purely data driven insights from competitive research. It helps to focus on the true essentials of a market, no matter whether it’s a strategic issue from the healthcare sector or from other industries (or even cross-industry) to be addressed.
In a well prepared and very effective two-day workshop setting, strategic insight, direction, and decision-making can be achieved, involving the entire management team. It is particularly helpful in competitive attack or defense situations — this is where the historic strategic patters are best suited to add value. With a track record of well over 25 strategic challenges solved, this methodology proved to be a solid management approach over the last two years.
A group of Healthcare Shapers ran a pilot workshop to test the approach with a group of executives from different perspectives towards diabetes, e.g. insulin manufacturing, online pharmacy, BGM manufacturing. This team of healthcare experts was highly surprised about the many ideas resulting from the pilot. Please contact Joerg Heydecke to find out more…
Ensuring a continuous flow of income is difficult for self-employed consultants. Either one is deeply buried in a project and has no time to keep up with own marketing or one has just completed a project but then it takes too long to nurture a client relationship until the next contract gets signed. Hence, maintaining continuous business development is a similar challenge for self-employed professionals like losing weight is for obese people.
In order to overcome that dilemma, seven of our Healthcare Shapers embarked on a Mastermind Group to improve their own marketing efforts. The idea of the Mastermind Group stems from Napoleon Hill, author of the famous book Think And Grow Rich.
After our successful pilot phase, the team is now working their issues in bi-weekly teleconferences, thus leveraging group genius to coach each other, create new ideas, and help to focus on pragmatic implementation.
Contact Günther Illert to find out more…